We build globally scalable intellectual
property rooted in Emirati identity.
Emirati talent and
original ideas with
global potential
Strong intellectual
property around
talent, stories,
brands, and worlds
Turn IP into real
businesses
through licensing
& partnerships
Take Emirati IP to
international
markets and
global platforms
Emirati talent and
original ideas with
global potential
Strong intellectual
property around
talent, stories,
brands, and worlds
Turn IP into real
businesses
through licensing
& partnerships
Take Emirati IP to
international
markets and
global platforms
Athletes,
performance
systems, and
sport-led brands
with global potential
Sports &
Human
Performance
Artists, storytellers,
and creators of
culturally rooted
creative worlds
Arts &
Creative
Expression
Founders, leaders,
and experts with ideas
worth scaling globally
Business &
Thought
Leadership
Athletes,
performance
systems, and
sport-led brands
with global potential
Sports &
Human
Performance
Artists, storytellers,
and creators of
culturally rooted
creative worlds
Arts &
Creative
Expression
Founders, leaders,
and experts with ideas
worth scaling globally
Business &
Thought
Leadership
Athletes, performance
systems, and sport-led
brands with global potential
Artists, storytellers,
and creators of culturally
rooted creative worlds
Founders, leaders, and
experts with ideas worth
scaling globally
ETA partners with governments, brands, and cultural institutions to create, own, and scale original Emirati intellectual property — from concept to global licensing.
We help partners move beyond short-term campaigns to long-term cultural and commercial assets with enduring global relevance.
